M-Commerce In South Africa

M-Commerce IN South Africa

Learn more about M commerce in SA;

What is m commerce ?

The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean “the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.”

What is an example of m-commerce?

Examples of m-commerce include in-app purchasing, mobile banking, virtual marketplace apps like the Amazon mobile app or a digital wallet such as Apple Pay, Android Pay and Samsung Pay. Over time, content delivery over wireless devices has become faster, more secure and scalable.

What are the three types of m-commerce?

While m-commerce covers a wide variety of transactions, they can all be categorized as one of three types:

  • Mobile shopping. This is mostly similar to ecommerce but accessible via your iPhone or Android. …
  • Mobile banking. …
  • Mobile payments.

What are the benefits of m-commerce?

9 Advantages of m Commerce apps for business owners

  • Accelerated buyer journey. …
  • Wider reach and accessibility. …
  • Reaching customers at the right time. …
  • New marketing opportunities. …
  • Valuable customer data. …
  • Better customer experience. …
  • Direct communication. …
  • Personalized content.

Is m-commerce a good marketing tool?

M-commerce also helps businesses target customers according to their location, service provider, the type of device they use and various other criteria. This can be a good marketing tool.

How important is m-commerce right now?

M commerce has today facilitated the accessibility of customers to the online goods and services as well as assure providing access to product information and connectivity round the clock. In simple words, m commerce is a retail store in your customers’ pockets.

How do businesses use m-commerce?

M-commerce platforms offer a new marketing channel that should be taken advantage of. For instance, with a mobile application you have a direct connection to end users, giving an invaluable marketing channel where you can sell products directly to the consumer via their mobile device.